
Business resources, personal support & community

Experiential hospitality is a fast-growing sector, rich with opportunity yet sometimes difficult for operators to actually apply to their business. Creative Hosts aims to help them discover and develop experiential opportunities, it's also a hub where we can all come together and network.
Creative Hosts is curated by Kate Morel, a long standing figure in glamping and unique-stays, with over thirty years experience in experiential travel, hospitality and short term rentals. Her background spans hotels and restaurants, establishing and running an OTA, running her own short-term rentals, and running retreats and workshops. As a consultant she has shaped niche business models and distinctive guest experiences, as a designer she has developed the kind of places that feature in high-end publications and television. As a host herself, she understands the practical realities between creativity and viability.
Creative Hosts brings all of this together: strategic thinking, creative direction and hands-on experience. It is not about chasing ephemeral fads or copying formulas, but about innovation, genuine creativity, and helping hosts to build a sustainable business from them.
"For a long time, I’ve wanted to create a place for shared thinking and honest collaboration, something grounded in 'right intention and right action' and Creative Hosts is the result. It draws on over three decades of my own experience, alongside the knowledge and perspectives of a small circle of people I trust and respect. It reflects the experience economy itself, commercial, yes, but genuine in its intent.
More than a resource or a community, Creative Hosts exists to uphold this authenticity at the heart of experiential hospitality. It is an imaginative yet grounded space, shaped by real experience, and where the sector can evolve with integrity".
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Address; 128 City Road, London EC1V 2NX