
The roots of the Why

Experiential hospitality is one of the few worldwide themes that's growing, it's rich with opportunity yet making it work in a business can be tricky - what does 'experiential' even mean and where do you start?! There's not a lot of hands-on guidance out there, so Creative Hosts aims to make the 'experiential' concept more accessible, and become a network hub where we can compare notes and support each other.
CH's curator, Kate Morel, is a long standing figure in glamping and unique-stays, with over thirty years experience in experiential travel, hospitality and holiday rentals. Her background spans hotels and restaurants, establishing and running an OTA, owning her own short-term rentals, and facilitating retreats and workshops. As a consultant she has shaped niche business models and distinctive guest experiences, as a designer she has developed the kind of places that feature in high-end publications and television programmes. As a host herself, she understands the practical realities between creativity and viability.
Creative Hosts brings all of this together, creative direction and hands-on experience...bringing hosts together to build a sustainable business.
"I’ve wanted to create a place for shared thinking and honest collaboration for a while, something grounded in 'right intention and right action' and Creative Hosts is the result. It draws on three decades of my own experience, alongside the knowledge and perspectives of a small circle of people I trust and respect.
As well as a resource and community, Creative Hosts exists to uphold this authenticity at the heart of experiential hospitality... it's not all about commerce. I want it to be an imaginative yet grounded space, shaped by real experience, and where the sector can evolve with integrity".