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ABOUT creative hosTS

The roots of the Why

curator of Creative Hosts, Kate Morel

Experiential hospitality is one of the few worldwide themes that's growing, it's rich with opportunity yet making it work in a business can be tricky - what does 'experiential' even mean and where do you start?! There's not a lot of hands-on guidance out there, so Creative Hosts aims to make the 'experiential' concept more accessible, and become a network hub where we can compare notes and support each other.

CH's curator, Kate Morel, is a long standing figure in glamping and unique-stays, with over thirty years experience in experiential travel, hospitality and holiday rentals. Her background spans hotels and restaurants, establishing and running an OTA, owning her own short-term rentals, and facilitating retreats and workshops. As a consultant she has shaped niche business models and distinctive guest experiences, as a designer she has developed the kind of places that feature in high-end publications and television programmes. As a host herself, she understands the practical realities between creativity and viability.

Creative Hosts brings all of this together, creative direction and hands-on experience...bringing hosts together to build a sustainable business.

"I’ve wanted to create a place for shared thinking and honest collaboration for a while, something grounded in 'right intention and right action' and Creative Hosts is the result. It draws on three decades of my own experience, alongside the knowledge and perspectives of a small circle of people I trust and respect.

As well as a resource and community, Creative Hosts exists to uphold this authenticity at the heart of experiential hospitality... it's not all about commerce. I want it to be an imaginative yet grounded space, shaped by real experience, and where the sector can evolve with integrity".

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