Welcome to
CREATIVE HOSTS
a guiding Community and Advisory for hospitality hosts who don’t follow the crowd!
Supporting creative hospitality businesses with advice and peer-to-peer support
If you run a hospitality business you'll already know there's little opportunity for ‘average’ in today's market. The experience economy has changed the game and those leading the way have nailed their niche by sharing a unique story through authentic branding and immersive customer experiences.
Even in these challenging times it's still possible to prosper and build a loyal customer base - but we need to push beyond average to do so, and the prevailing experiential leisure theme gives us the perfect opportunity. More customers are looking for places with depth and character, places that create emotional connection, places that teach, places that bring peace in a demanding world.
As hosts we just need to create that space and experience, but that is sometimes easier said than done!
At its heart, these places tap into the depths of human psychology, delivering experiences and memories that stay with people long after they've checked out.
Creative Hosts Advice and Membership helps you capture the magic and turn it into something guests actually feel, and want to photograph, recommend, share, and return to.
Of course, marketing is important, but sometimes 'more marketing' isn't the answer - it's more story
because when we find our niche and then share it effectively, everything changes
If revenues are stumbling or social media feels like a hamster wheel right now, it might be time to step back and take a look at what you're offering...
is it immersive, is it unique enough in today's market?
Membership
Get on board! Creative Hosts membership is an authentic community, guiding space, and mentorship all rolled into one with practical support to run your business more effectively, and creative ideas to keep up with market demands. With three levels to choose from - 'Essential' is completely free - you can choose exactly the level of interaction you need.
1:1 Advice
When a more personal steer is needed, you can call on CH's curator Kate Morel for tailored advice. Kate is widely respected for her creative work in unique stays & the glamping sector, and for being impartial and honest. Want to take the guesswork out of an idea, diversify or create an immersive guest experience?
“I’ve seen many business owners play it safe or imitate others, at best the businesses don't achieve thier full potential, at worst they fail. The frustrating thing is, it’s totally avoidable.
Set out your own story, build a brand with character and substance, style it and add layers of experiences that are unmistakably yours... and always innovate rather than imitate!”
