Fifteen years ago I was giving talks about the 'customer experiences' but a lot has happened since then, and now we're talking about 'transformative experiences'. I can recall a conversation about 9 years ago with an industry colleague in Bali, and whilst neither of us could have predicted what was coming in terms of economy, conflicts or a pandemic, we could see where things were heading in terms of people's emotional, mental, spiritual and physical needs.

As our digital age develops at pace, we're becoming more disconnected from the natural world and even our own creativity, but, as is often the case, an opposite movement is also evolving where we seek out, perhaps even subconsciously crave, experiences with more meaning, depth and creativity. So, even when things get a bit tough as they are right now, creative workshops, hospitality spaces and retreats delivering emotional connection, learning and transformative experiences are doing well - because they're serving a need, not themselves.

Creative Hosts aims to support and encourage qualities of authenticity, emotional connection, sharing knowledge and transformation - for us, our businesses, and our customers.