CREATIVE HOSTS
Hospitality Providers
Fifteen years ago my work was all about creating and marketing unique customer experiences for glamping accommodations, and whilst 'experience' is still the cornerstone of success, customer needs have developed further.
The tourism and leisure industries are moving from 'experiential' to 'transformational' - which means there are even more ways we can make our venue more attractive and unique:
Create additional revenue streams
Develop activities for quiet periods
Increase existing customer spend
Build a distinctive seasonal programme
Find reliable facilitators
Turn underused land or buildings into commercially useful spaces
Marketing is important naturally, but sometimes 'more marketing' isn't the answer - it's more story, because when we find our service niche and then share it effectively, everything changes
1:1 Creative Diversification & Development
I work alongside hospitality providers, parks, estates and trusts to develop their own unique customer experiences. These experiences can be events, retreats, creative or craft workshops, seasonal or traditional celebrations. Always tailored to the place and people to create something unique, authentic and meaningful.
“tell your own story, create experiences that are unmistakably yours... and always innovate rather than imitate!”
