CREATIVE HOSTS
Creating Distinctive Visitor Experiences
for Rural Hospitality, Attractions, Trusts & Country Parks
There’s never been a better time to make more of a beautiful rural setting because the way people spend their leisure time is shifting. Reports demonstrate a growing interest in outdoor activities, nature-connecting creativity, green-wellbeing, and experiences that offer something authentic and immersive.
This creates an opportunity to use the rural places and spaces we already have in new ways. Guided walks, seasonal events, craft workshops, nature-based activities and wellbeing experiences, can all become part of a broader visitor programme that gives people another reason to visit. Done well, this can mean:
new sources of revenue
more activity during quieter periods
increased spend from existing customers
a distinctive activity / events programme that changes with the seasons
bringing some underused spaces into useful, income-generating use
1:1 Creative Development
I work alongside rural hospitality providers, parks, estates and trusts to design and deliver bespoke seasonal experiences and activities for their visitors. These experiences can be events, retreats, creative or craft workshops, seasonal or traditional celebrations. Always tailored to the place and people to create something unique, authentic and meaningful.
I say it’s all about nature, because it can’t be a one-way street where we simply take from the places we manage. The natural world is under increasing pressure, and the more opportunities we create for people to spend time in some of it, understand it and value it, the more reason there is to care about what happens to it.
If sharing these places helps even a few more people see their magic, their value and their fragility, then hopefully we’re giving something back too.
Testimonials
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