Welcome to

CREATIVE HOSTS

Experiential Expertise for Spirited STR Operators

Even in a challenging market, experiences sell.

And they sell for more.

Unless your business model sells on price alone, there’s no room for ‘average’ in the current market. The experience economy has changed the game and those leading the way have nailed their niche and share their story through authentic branding and immersive customer experiences.

They're not merely surviving, they’re prospering, building a loyal customer base and healthier profits even in these challenging times.

This is because their guests don't falling in love with 'nice', they're looking for places with connection and character, and when they find them they spend more on them, recommend them, and return.

At its heart, ‘experiential’ is about atmosphere and moments that stay with people long after they've checked out.

But how do we capture this magic and turn it into something our guests can actually feel?

It's not always easy to find your niche - but when you do, everything changes

Through Membership and 1:1 Advice, Creative Hosts

provides the tools to navigate and deliver

experiential hospitality

Membership

Our membership embodies the sweet spot of the experience economy - strategy through authentic creativity, and provides a steady stream of support to refine your brand, strengthen your niche, and create guest experiences that are memorable for all the right reasons.

It’s a space to grow your business with guidance you can trust, within a network of peers that understands the day-to-day realities, plus the tools to help you develop and diversify when necessary.

1:1 Advice

When a more personal steer is needed, 1:1 advice is also on hand from Creative Hosts curator Kate Morel who is widely respected for her work in glamping and unique stays. This is a chance to test ideas, refine a strategy and style, and develop concepts with an expert eye. Whether you’re reviewing an existing business or starting something new, Kate's industry experience, creativity and objectivity will help your business develop its niche, style and guest experience.

“I’ve seen so many people play it safe or imitate others, at best the business doesn't achieve its potential, at worst it fails and disappears. The frustrating thing is, it’s totally avoidable.

Claim your own story and build a brand around it that has character and substance, with layers of authentic experiences that are unmistakably yours.
And always, always, innovate rather than imitate, this is how to thrive in hospitality today.”

128 City Road, London EC1V 2NX