Welcome to

CREATIVE HOSTS

Spirited Support for Savvy Hospitality Operators

Character & Intention

Unless sold on price alone, there’s little opportunity for ‘average’ in today's hospitality market. The experience economy has changed the game and those leading the way have nailed their niche, sharing their story through authentic branding and immersive customer experiences.

Even in these challenging times these businesses are prospering and building loyal customer bases. But their customers aren't falling in love with 'nice' - they're looking for places with character and intention and spend more on them, leave great reviews, recommend to friends - and book again.

At its heart, this kind of business development taps into the depths of human psychology, delivering experiences that stay with people long after they've checked out. But how do we capture this magic and turn it into something our guests can actually feel?

Sometimes 'more marketing' really isn't the answer - it's more story - because when we find our niche and share it effectively, everything changes.

Through the Membership and Kate's 1:1 Advice, hosts can access a community of like minds, and personal support.

Membership

Our membership is an industry hub, community, guiding space and mentorship all rolled into one. A steady stream of practical and creative support helps hosts run their businesses more effectively, and develop in line with market demands. There's a network of peers that understands the day-to-day realities, plus an online resource library with handy reference guides and workbooks.

FIND OUT MORE ABOUT THE MEMBERSHIP

1:1 Advice

When a more personal steer is needed, 1:1 advice is also on hand from Creative Hosts curator Kate Morel, widely respected for her business development and design work in unique stays & glamping. This is a chance to test ideas, refine a business model, brand or story, form strategies, style your spaces, develop guest experiences and evolve event concepts - all with an expert eye.

WORK WITH KATE

“I’ve seen many business owners play it safe or imitate others, at best the business doesn't achieve its potential, at worst it fails. The frustrating thing is, it’s totally avoidable.
Set out your own story, build a brand with character and substance, style it and add layers of experiences that are unmistakably yours... and always innovate rather than imitate!”